The gentle, evidence-based newborn sleep guide for expecting and new mums – plus Anna, your 24/7 digital sleep companion, for the entire first 18 weeks.
Crack newborn sleep before the exhaustion hits.
Created by Leigh Swanborough, Certified Infant Sleep Consultant · Trusted by 83 UK families (and counting) · 30-day money-back guarantee
I wrote this guide in the dark. Literally.
That’s my daughter in the video above. I filmed it at 4am standing at the side of her moses basket, completely lost.
She was crying. I didn’t know if she was hungry, overtired, in pain, or just needed holding. I’d read the books. I’d done the NCT course. And I still stood there with no idea what to do.
What nobody had told me – what would have made that moment completely different – was that a simple swaddle would have made her feel safe and settled in under a minute.
Something so small. But I didn’t know.
That experience broke me open professionally. I became a Certified Infant Sleep Consultant not just to understand newborn sleep science – but because I never wanted another mum to stand where I stood that night.
The Born to Sleep Complete Newborn Sleep Guide is the guide I wish I’d had.
It won’t ask you to compromise your instincts. It won’t make you feel guilty. It’s the gentle, compassionate, evidence-based framework that means you walk into those first nights knowing exactly what’s normal, what to do, and how to stay calm when it gets hard.
But here's what makes Born to Sleep truly different.
Every other sleep guide ends when you close the page. This one doesn’t.
Born to Sleep comes with Anna – your own personal 24/7 digital sleep companion, and the thing I genuinely wish had existed when I was standing at that moses basket at 4am.
Anna has been personally trained by me on the entire Born to Sleep method. She knows this guide inside and out. And because she’s always there – day or night, any hour – she has something I can’t offer you: she’s available the exact moment you need her, in the dark, when you’re exhausted and your baby won’t settle and you can’t remember what page the answer was on.
Ask her anything. As many times as you need to. Without fear, without judgement, and without waiting until morning.
No other sleep guide gives you this. A certified sleep consultant in your pocket, every night, for the entire first 18 weeks of your baby’s life.
That’s Anna. And she changes everything.
I’m cheering you on every step of the way.
Leigh x
Nobody tells you about the nights.
You’ve planned the birth. You’ve done the antenatal classes. You have the nappies, the pram, the cute little sleepsuits.
But nobody has told you:
- Why your newborn wakes every 40 minutes – and what to do about it
- The difference between a tired cry and a pain cry
- What a ‘wake window’ is, and why missing it makes everything harder
- How to help your baby feel safe enough to settle – without feeding to sleep every time
- What’s normal at 3 weeks. And 6 weeks. And 12 weeks.
Most parents learn all of this the hard way – exhausted, alone, Googling at 3am and finding 47 conflicting opinions that make the fear worse.
You don’t have to.
Everything you need. Nothing you don't.
Inside, you’ll learn:
Safe Sleep from Day One
The simple, non-negotiable framework (Back, Bare, Crib) that removes risk and gives you complete peace of mind from the very first night.
How Your Newborn’s Brain Actually Works
The 40-minute sleep cycle explained. Why your baby wakes so often – and why it’s completely normal. Understanding this single fact removes weeks of worry.
Wake Windows: The Golden Rule
The most powerful tool for preventing overtiredness – week-by-week wake window charts so you know exactly when to put your baby down before the stress kicks in.
Decoding Tired Cues
The difference between the ‘Prime Window’ (calm and ready for sleep) and the ‘Emergency Zone’ (overtired and stressed). Master this and settling becomes dramatically easier.
The Eat-Play-Sleep Method
The gentle daily rhythm that breaks the feed-to-sleep association, builds independent settling, and creates a predictable flow to your day.
Gentle Settling Techniques (5 S’s + PUPD)
Step-by-step settling methods designed for the 0–18 week stage – responsive, attachment-first, no cry-it-out.
The Witching Hour Survival Guide
A 5-step checklist for the most dreaded hours of the day (4pm–8pm) – including the Tiger in the Tree hold, hydrotherapy, and the Partner Hand-Off.
Dream Feeds, Reflux, and Digestive Issues
Practical strategies for the babies who make sleep harder – with a kind, medical reality-first approach.
The 4-Month Sleep ‘Regression’ Explained
It’s not a regression – it’s a biological upgrade. Why the foundation you build in the first 18 weeks means you sail through it instead of dread it.
The Rested Parent Chapter
Because you can’t pour from an empty cup. Practical, no-guilt self-care for the fourth trimester – for the human running the whole operation.
Plus: The Sleep Foundation Toolkit
6 printable downloads: Wake Window Cheat Sheet, Guilt-Free Nap Audit, 5 S’s Reference Card, What to Wear Chart, Safe Sleep Checklist, and the Night-Time Sleep Foundation Checklist.
Your 24/7 Phone Support
Anna, your digital sleep companion, supports you in real time – from birth through 18 weeks. Gentle. Judgment-free. Always there.
Anna: Your 24/7 Digital Sleep Companion
Sleep questions don’t happen between 9 and 5. They happen at 3am, when you’re exhausted and your baby won’t settle and you can’t remember what the guide said about wake windows.
That’s why Born to Sleep comes with Anna.
I’ve personally trained Anna on the entire Born to Sleep Newborn Method. She knows this guide inside and out. And because she’s a digital companion – not a human – she has superpowers I don’t have:
- She never sleeps. Day or night, any hour, she’s there.
- She never guesses. Every answer is based strictly on my training.
- She never judges. She’s warm, kind, reassuring, and gentle.
- She never tires of your questions. Ask the same thing 10 times at 4am – she’ll answer every single time.
Anna is your digital sleep companion – and I’m completely upfront about that. What makes her different from generic AI tools is that she’s trained exclusively on the Born to Sleep method. Every answer is consistent with the philosophy and framework in this guide – no conflicting advice, no one-size-fits-all responses, no judgment.
Think of her as the most knowledgeable, infinitely patient friend you could have in those early weeks. Available in your pocket, any time you need her.
Use Anna for things like:
When you’re too tired to read the pages of the guide – just ask Anna.
- ‘Calculate the next wake window based on his last nap’
- ‘She’s crying in the cot – talk me through how to settle her’
- ‘I don’t understand swaddling – can you explain it step by step?’
- ‘Is this overtiredness or is this just normal newborn chaos?’
- ‘My 4-month-old suddenly won’t nap – is this the regression?’
- ‘I’ve been trying the 10-minute cycle bridge for 3 days. Help.’
Everything you need. One simple investment.
One-to-one sleep consultants typically charge £300–£500 for newborn support. Born to Sleep gives you the evidence-based framework plus 18 weeks of 24/7 digital sleep support for the introductory price of £120.
Whats Included?
- The Born to Sleep Complete Newborn Sleep Guide (0–18 weeks)
- Anna: Your Digital Sleep Companion – 24/7, from birth through week 18
- The Sleep Foundation Toolkit: 6 printable charts and checklists
- Wake Window Cheat Sheet
- Guilt-Free Nap Audit (3-Day Checklist)
- 5 S’s Gentle Settling Reference Guide
- What to Wear Temperature Chart
- Night-Time Sleep Foundation Checklist
- Born to Sleep At-a-Glance Checklist
- Instant access – read during pregnancy, use from birth
- 30-day money-back guarantee
“I read the guide during my third trimester and felt so prepared when she arrived. When she had a tough night I actually knew what to do instead of panicking. Worth every penny.”
Emma T, first-time mum, London
You are preparing for the most important job of your life. This is the one investment that works before birth and stays with you every night after.
Frequently Asked Questions
Q: Is Anna a real person or a digital tool?
Anna is your digital sleep companion – and I’m completely upfront about that. What makes her different is that she’s trained exclusively on the Born to Sleep Newborn Method. Every answer is consistent, kind, and rooted in the same gentle philosophy as the guide. She’s available at 3am, never tired, never unavailable, and never judgmental. Think of her as the most knowledgeable, infinitely patient friend you could have in those early weeks.
Q: I don’t want technology raising my baby.
Completely understood – and Anna is not designed to raise your baby. She’s a support tool for you. Your instincts, your love, and your presence are irreplaceable. Anna just gives you the knowledge to back those instincts up, any time you need it. She supports your confidence – she doesn’t replace it.
Q: My baby is going to be completely different to every other baby.
Absolutely right – and that’s exactly the point of this guide. Born to Sleep isn’t a rigid schedule. It’s a framework for understanding your unique baby’s cues, rhythms, and needs. The more specific your baby’s situation, the more valuable Anna becomes – you can ask her about your baby specifically, not a generic scenario.
Q: Can’t I just Google this? Or ask my health visitor?
You absolutely can – and should. Google will give you 47 conflicting answers that leave you more confused and more anxious than before. Your health visitor is wonderful but sees you for 20 minutes. Born to Sleep gives you one consistent, judgment-free framework written by a certified infant sleep specialist – available any hour of the night, for the full first 18 weeks. It’s not instead of those things. It’s the thing that makes all of them more useful.
Q: What if I buy it and don’t read it before the baby comes?
The guide is written to be useful even if you dip into it after birth – in short sections, at 3am, when you’re exhausted. Anna is also there to guide you through the relevant parts in real time. But genuinely: the mums who tell us it changed everything are the ones who read it during pregnancy. That window of calm and clarity is the biggest gift you can give yourself.
Q: What happens after 18 weeks?
At 18 weeks, your baby is developmentally ready for proper sleep training – and that’s when the real transformation happens. If you’re still struggling at that point, Leigh offers coaching specifically for this stage. Anna will also let you know when it’s time to consider this next step.
You can't prepare for everything. But you can prepare for this.
What you get:
Every mum I’ve worked with has said the same thing: ‘I wish I’d known this before.’
Before the exhaustion made everything harder. Before the fear set in at 3am. Before the weeks of not knowing whether she was doing it right.
You’re reading this before. That is the gift.
Prepare now. Sleep later.
Get The Guide + Anna (24/7 Support) – £120
- Instant access – read today
- 30-day money-back guarantee
- No cry-it-out. No rigid schedules.
- Certified Infant Sleep Consultant
- Anna available 24/7 from birth through week 18
What Parents Actually Say About The Complete Newborn Sleep Guide
Real reviews from real parents who've used the guide
★★★★★
I read the Born to Sleep Complete Newborn Sleep Guide at 36 weeks and felt SO prepared. When my baby arrived, I actually knew what to do instead of panicking. The guide is brilliant, but Anna saved me at 2am more times than I can count. It's like having a sleep consultant in your pocket who never judges you.
★★★★★
Best baby shower gift I received! Everyone else gave me cute outfits my baby grew out of in three weeks, but this actually helped me survive those early weeks. The Eat-Play-Sleep framework changed everything for us. By 14 weeks, we were both sleeping so much better.
★★★★★
I was drowning in conflicting advice until I found this newborn sleep guide. My NCT group, my mum, Instagram accounts—everyone had a different opinion. Leigh's approach is gentle, science-backed, and actually works. My baby is 12 weeks now and I feel confident, not confused.
★★★★★
I was anti-sleep-training and terrified this would be another 'let them cry' method in disguise. It's the complete opposite. This is gentle parenting made practical. No guilt, no rigid schedules, just responsive guidance that actually respects attachment. Wish I'd found this with my first!
★★★★★
Anna saved my maternity leave! I didn't waste 8 weeks figuring it out through trial and error—I had support from night one. When I was doubting myself at 3am, Anna was there with judgment-free guidance. Worth every single penny.
★★★★★
I'm a data person. I needed to understand the 'why' behind everything, not just follow rules blindly. The guide gave me that scientific foundation. Anna gave me the confidence to actually DO it with my baby in real-time. The wake window chart alone is worth the price!
★★★★★
The Drowsy But Awake technique actually works! We practiced it from week one following the guide's instructions, and now at 16 weeks she settles herself in the cot. My NCT friends are still rocking and bouncing for 45 minutes. I'm so grateful we started early.
★★★★★
My baby had terrible reflux and I thought sleep was impossible. The guide's reflux section was a lifesaver—practical strategies that actually worked. Anna helped me adapt everything for our situation. At 15 weeks, we're finally getting stretches of 4-5 hours. There is light at the end of the tunnel!
★★★★★
I bought this at 38 weeks thinking I'd read it after the baby came. Best decision was reading it BEFORE. When my daughter arrived, I wasn't winging it—I had a plan. The 4-month transition that terrifies everyone? We sailed through it because we'd built the right foundation.
★★★★★
No judgment, just practical help. That's exactly what exhausted parents need. The guide doesn't shame you for co-sleeping or feeding to sleep—it just shows you how to gently transition when YOU'RE ready. And Anna? She's never made me feel like a failure, even when I'm crying at 4am.
★★★★★
Game changer for second-time parents! With my first, I muddled through with no plan and it was exhausting. This time, I read Born to Sleep at 32 weeks and everything has been smoother. My husband uses Anna too—it's kept us on the same page instead of arguing about sleep at 2am!
★★★★★
I was so overwhelmed by all the sleep "rules" everywhere—don't do this, never do that. Born to Sleep is different. It explains the science, then gives you options and respects YOUR parenting choices. The Rested Parent chapter made me cry—someone finally acknowledged how hard this is!
